With rad design, comes great responsibility. Every logo; or any design element or system; comes with its own strengths. However, there are certain general and specific design practices that need to be followed in order to maintain the quality of any piece of graphic design. This design guide will walk you through a few such design rules and practices for the logo.

Please make sure you check out the press page before using our Logo's and Branding!

The logotype can be used in 2 different configurations.

Use the standard version of the logo where possible. Use the compact version when legibility may be at risk.

This one comes first because it's specific to this logo, and really important.

The extreme right and extreme left sections of the logos have different visual densities. The extreme left side has a really dense 'S', while the extreme right side has an 'L' that mostly consists of empty space.

This is why, when centered perfectly, the empty space on the right side of the logo appears slightly, but significantly larger than the space on the left side of the logo.

When using the logo in a thumbnail photo, in the middle of a screen, or in any environment that requires you to center the logo, this optical unbalance can be a problem.

Fortunately, this issue can be fixed with almost no effort, in almost no time.

To fix the spacing problem that ships with the logo, first center the logo mathematically using the default centering tool in your graphic editor, then shift the logo, pixel-by-pixel, to the right, until it 'appears' to be centered to your lying, human eyes.

DO NOT STRETCH THE LOGO

Every time you stretch a logo or font, a designer dies.

That is why you should never, ever, ever do it.

Though designer deaths are one of the most common and unfortunate outcomes of stretching fonts and logos, an even more unfortunate outcome of this malpractice is that it just looks really bad, alright?

Though logos and fonts look really simple in form, a good logo, or even a good letter in a typeface is built with many extremely subtle adjustments that the human eye doesn’t catch, but does get annoyed by. Every single one of these measurements is accurate and intentional to its smallest detail, and stretching the shape obviously changes them. And none of it ends up looking good.